What’s an NSAC? Just a little competition the American Advertising Federation hosts every year where college teams from across the country compete.
This year’s corporate client was Pizza Hut. Our campaign placed 5th nationally out of 140 teams from across the country.
As a part of the research team, my primary responsibilities were conducting primary and secondary research to inform strategy and creative for the campaign. Our research efforts included a national survey with more than 700 responses, four focus groups and creative concept testing through projective techniques
To view a copy of our campaign for recruiting purposes, please email me at email@example.com.